Marketing & Events Director

KRAF Company Limited

2020-02 -

Conceptualised and executed high‑impact corporate events, weddings, club nights and intimate gatherings, managing budgets, logistics and vendor relationships. Developed integrated marketing strategies covering online, mobile, CRM, product promotions and social media, overseeing in‑house and paid advertising (CPC/CPA, A/B testing, landing page optimisation). Built and nurtured partnerships with merchants, agencies, banks and large corporations, driving revenue through media‑buy negotiations and ROI‑focused campaigns.

Global Marketing Manager

Egateway Limited

2017-02 - 2020-01

Designed and executed brand marketing strategy for an online retail store, creating road‑maps to meet sales targets across multiple markets. Analysed user behaviour to optimise product range, managed affiliate programmes and data‑feed integration. Led PPC, display, SEO/SEM, content, email, mobile and social media campaigns, implementing best practices in web analytics and multi‑channel acquisition. Managed a digital media team, coached teammates on trends, and coordinated expansion strategies with teams in the US, Brazil and the Americas.

Marketing Consultant

Brazilian Association of Hong Kong

2013-11 -

Provided strategic marketing advice to the association, supporting community outreach and event promotion. Assisted with technical administration and integration of digital tools to improve member engagement and communication.

Marketing Manager

MÍNIMO VALOR / SALDÃO DESCONTOS

2011-05 - 2013-11

Developed and executed comprehensive marketing strategies for a collective purchasing website, focusing on web traffic optimisation, digital marketing and social media. Ensured consistent brand messaging, organised special promotions and events, and facilitated direct communication between clients and suppliers.

Digital Marketing Management

2010-07 - 2010-11

Worked with the team to package key content and distribute it across multiple channels, targeting niche audiences to drive engagement and traffic to brand websites.