Marketing & Events Director

KRAF Company Limited

2020-02 -

Conceptualise and execute extraordinary corporate, wedding and club events, managing budgets, logistics and vendor relationships. Develop comprehensive marketing strategies covering online, mobile, CRM, product promotions and social media. Oversee in‑house and paid advertising (CPC/CPA, A/B testing, landing‑page optimisation) to maximise ROI and meet monthly KPIs. Build and manage partnerships with merchants, agencies, banks and large corporations, negotiating media‑buying deals and driving new revenue streams.

Global Marketing Manager

Egateway Limited

2017-02 - 2020-01

Built and executed brand marketing strategy for an online retail store, defining a strategic roadmap to achieve targeted sales across multiple markets. Analysed user behaviour to optimise product range and managed affiliate programmes and data‑feed integration. Planned, implemented and analysed PPC, display, SEO, SEM, content, lead‑generation and email campaigns. Led a digital media team, coached teammates on trends and coordinated expansion strategies with teams in the US, Brazil and the Americas. Managed store partnerships and marketing strategies for foreign markets.

Marketing Consultant

Brazilian Association of Hong Kong

2013-11 -

Provide strategic marketing advice to the association, supporting event promotion, community outreach and digital communication initiatives. Leverage expertise in social media, content creation and partnership building to increase visibility among the Brazilian diaspora in Hong Kong.

Marketing Manager

MÍNIMO VALOR / SALDÃO DESCONTOS

2011-05 - 2013-11

Developed and executed comprehensive marketing strategies for a collective purchasing website, focusing on web‑traffic optimisation, digital marketing and social media. Ensured consistent brand messaging across all channels, organised special promotions and events, and facilitated direct communication with clients and suppliers.

Digital Marketing Management

2010-07 - 2010-11

Worked with the team to package key content and distribute it across multiple channels to targeted niche audiences, driving audience engagement and traffic to brand websites.