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20 years of experience

Skills

Commercial Strategy Business Planning Business Development Market Expansion Sales Leadership Revenue Growth Key Account Management Pricing Strategy Commercial Negotiation Contract Management Tendering Building Materials Drywall Systems Industrial Projects Project Management Team Leadership

Experience

Commercial Lead

IRQGYP

2025-07 -

Leads the company’s commercial strategy across sales, business development, pricing, market expansion and customer growth. Develops customer segmentation, key accounts, credit terms, pricing structures and commercial reporting. Drives market development for gypsum boards, drywall systems, metal profiles and related building materials. Coordinates commercial activities across Sales, Technical, Supply Chain, Finance and Operations, and supports product positioning and go‑to‑market planning.

Sales Manager

IRQGYP

2024-08 - 2025-06

Managed sales development and customer growth, overseeing a portfolio of key accounts and driving revenue before promotion to Commercial Lead.

Regional Sales Manager - Iraq

Gypsemna Company LLC

2017-01 - 2019-12

Led sales development and market expansion for gypsum boards and drywall systems across Iraq. Built and managed relationships with distributors, contractors and consultants, identified new market opportunities and provided technical‑commercial support. Reported market trends and competitor activities to regional management.

Regional Technical Sales Manager

Knauf

-

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Last updated: 19 hours ago