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Skills
Experience
Creative Marketing Manager
PT. Our Projects
2025-01 -
Directed heavy‑load content production cycles, delivering 36+ professional assets per cycle across photography and video. Led an in‑house team of editors and photographers while coordinating external production vendors, ensuring seamless workflow. Spearheaded the launch of the Express Bar at Living World Bali, integrating SEO and high‑retention hook techniques to boost brand visibility. Maintained a consistent "mineral minimalist" brand architecture across digital and physical touchpoints, driving a 70% revival of social media presence and up to 90% traffic and conversion increase.
Global Communication Specialist
Green School Bali
2024-01 - 2025-12
Orchestrated international PR strategies securing coverage in 50+ premier media outlets such as BBC and Condé Nast. Served as lead communications anchor for campuses in Bali, New Zealand and South Africa, ensuring unified messaging across markets. Directed communications for 10+ large‑scale events, managing end‑to‑end promotion and onsite media coordination. Managed global newsletter operations using Mailchimp and Later, and leveraged Google Analytics, Google Trends and MuckRack to optimize outreach based on market sentiment.
Languages
Indonesian
native
English
fluent
Last updated: 9 hours ago