OTC Product Manager

About the role

As Dr. Reddy's Jamaica expands its OTC product portfolio, it is looking for a dynamic, strategic and market-driven OTC Product Manager to lead the growth and brand strategy of the OTC portfolio. The role oversees strategies that accelerate portfolio growth and brand awareness, leads research to manage market share, supports sales teams on local marketing initiatives and builds marketing competencies aligned with the portfolio's goals.

Key responsibilities

• Monitor and review competitor pricing, activities and trends, develop responses, seek new business opportunities and build brand loyalty.
• Communicate OTC marketing initiatives across all touchpoints, keeping stakeholders informed of promotions and events and keeping social channels up to date.
• Formulate and run the promotional calendar, media relations and advertising, manage production of promotional and point-of-sale materials, and deliver launches on time.
• Track monthly progress against the OTC brand strategy execution plan and coordinate PR, store events, sponsorships and PR material.
• Maintain customer databases of preferred and other segments to support retention and business maximisation.
• Influence and manage team performance and delivery to customers, and achieve more than 90% coverage of assigned HCPs and pharmacies.

Required profile

• Graduate degree in Marketing, Basic Science or Business Administration.
• At least five years of experience managing a portfolio.
• Demonstrated experience designing and executing marketing, communications and public relations activities.
• For internal candidates, three consecutive appraisals showing ON TRACK and OFTEN EXIBITS in line with Dr. Reddy's competencies.

Required skills

• Project management, planning and execution of marketing activities.
• Budget management and people leadership and development.
• Writing press releases, making presentations and negotiating.
• Design and production oversight of print materials and publications.
• Managing multiple projects at once.