Content Marketing Specialist

About the role

PaydAds is seeking a Content Marketing Specialist to create SEO‑focused, conversion‑driven content for client campaigns and internal channels. You will craft blog posts, landing page copy, and ad copy while supporting keyword research and on‑page optimization.

Key responsibilities

• Write and edit blog posts, landing page copy, and ad copy.
• Support SEO strategy with keyword research and on‑page optimization.
• Collaborate with marketing and design teams on campaign content.
• Maintain content calendars and uphold quality standards.
• Optimize existing content for search visibility and conversion.
• Ensure consistency of brand voice and messaging.
• Report on content performance and recommend improvements.
• Manage briefs and deadlines across multiple clients.

Required profile

• 2+ years of experience in content marketing, copywriting, or SEO content.
• Portfolio of published blog posts, landing pages, or ads.
• Understanding of SEO best practices and basic analytics.
• Ability to work to briefs and meet deadlines.
• Strong writing and editing abilities.

Required skills

• SEO
• Google Analytics 4
• Keyword research
• Content performance metrics

What we offer

• Growth opportunities and a clear path to senior roles.
• Performance‑based incentives tied to client results.
• Remote‑first work model with optional office access.
• Learning and development budget for courses and certifications.
• Competitive compensation and benefits.