Marketing Operations Manager (HubSpot)

About the role

We are looking for a Demand Generation & Marketing Operations Manager with deep HubSpot expertise and hands‑on paid‑acquisition experience to drive qualified pipeline for a B2B technology company. This full‑time remote role focuses on HubSpot administration, lead lifecycle management, and conversion tracking to align marketing activities with revenue outcomes.

Key responsibilities

• Plan, launch and manage Google Ads (Search, Performance Max, YouTube) and Meta campaigns, using LinkedIn for account‑based programs.
• Own end‑to‑end conversion tracking, including UTM governance, GA4, HubSpot ad integration and offline‑conversion import.
• Allocate and optimise budget by network and campaign against cost‑per‑SAL and pipeline targets.
• Brief creative and landing‑page teams, run structured tests and report weekly results.
• Administer HubSpot Marketing Hub: properties, lifecycle stages, lead scoring, workflows, routing, forms and integrations.
• Define and enforce lifecycle stages (Lead, MQL, SAL, SQL, Opportunity) with sales.
• Maintain database health: deduplication, enrichment, GDPR and CAN‑SPAM compliance.
• Build HubSpot campaigns with spend items for native attribution and ROI reporting.
• Produce marketing‑sourced and influenced pipeline and revenue reports for leadership.
• Plan and execute email calendar, including product announcements, webinars, newsletters and behavior‑triggered nurture tracks.
• Own webinar and trade‑show promotion, registration, lead capture and follow‑up in partnership with sales.
• Run industry surveys and research programs to support thought‑leadership content.

Required profile

• Experience in B2B demand generation or marketing operations, serving as primary HubSpot Marketing Hub administrator.
• Deep, hands‑on HubSpot expertise (custom properties, objects, lifecycle design, workflows, lead scoring, multi‑touch attribution, custom reporting).
• Current HubSpot Marketing Hub and Reporting certifications, or ability to earn within 60 days.
• Hands‑on Google Ads and Meta Ads management with proven down‑funnel optimisation.
• Strong data discipline, clean segmentation, database hygiene and knowledge of deliverability metrics.
• Ability to own a pipeline number and defend budget decisions with data.
• Experience marketing to technical buyers with long purchase cycles through channel partners.
• Fluent English communication, both written and spoken.
• Prior remote‑work experience and proficiency with collaboration tools (Slack, Zoom, Google Workspace, Asana, etc.).

Required skills

• HubSpot Marketing Hub and Sales Hub
• Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• GA4, Google Tag Manager
• Wistia, Zoom Webinars, Typeform
• Zapier, Apollo, Clay, Nooks
• Semrush or similar SEO tools
• Google Workspace, Slack, Zoom