Digital Marketing Coordinator

About the role

We are looking for a Digital Marketing Coordinator to support the planning and execution of digital marketing campaigns across the Jamaica National Group. The role is fully remote and focuses on social media, digital advertising and email marketing, using data and audience insights to improve performance.

Key responsibilities

• Develop digital media plans, social media strategies and content calendars aligned with business objectives.
• Plan and coordinate paid digital advertising campaigns, including audience targeting, channel selection, budgets and timelines.
• Create email marketing content and communication schedules.
• Produce social media concepts, messaging, copy and creative briefs, and manage publication.
• Monitor and manage assigned social media platforms and digital campaigns.
• Track performance metrics such as reach, engagement, traffic, click‑through rates and conversions.
• Analyze results and turn findings into actionable recommendations.
• Collaborate with internal teams, creative resources, agencies and partners to deliver campaigns on time.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Integrated Marketing Communications, Communications or a related discipline.
• 2–3 years of relevant experience in digital marketing, social media management, digital advertising or content strategy.
• Proven experience developing and executing social media and digital advertising campaigns.
• Experience with content planning, campaign messaging, creative briefs and email marketing.
• Strong analytical, written communication and copywriting skills.
• Excellent attention to detail and ability to manage multiple campaigns, deadlines and stakeholders.

Required skills

• Google Analytics
• Social media management tools