OTC Product Manager

About the role

As Dr. Reddy's Jamaica expands its OTC product portfolio, it is looking for a dynamic, strategic and market-driven OTC Product Manager to lead the growth and brand strategy of the OTC portfolio. The role oversees strategies that accelerate portfolio growth and brand awareness, leads research to manage market share, supports sales teams on local marketing initiatives and builds marketing competencies aligned with the portfolio's goals.

Key responsibilities

• Monitor and review competitor pricing, activities and trends, develop responses, seek new business opportunities and strengthen brand loyalty and confidence in the DRLJL price.
• Communicate OTC marketing initiatives across all touchpoints, keeping stakeholders informed of promotions and events and keeping social media up to date.
• Formulate and run the promotional calendar, media relations and advertising, manage production of promotional and point-of-sale materials, and deliver launches on time.
• Track monthly progress against the OTC brand strategy execution plan and coordinate PR, store events, sponsorships and PR material.
• Maintain customer databases to identify retention and business maximisation opportunities.
• Influence and manage team performance and delivery to customers, and achieve more than 90% coverage of assigned HCPs and pharmacies.

Required profile

• Graduate degree in Marketing, Basic Science or Business Administration.
• At least five years of experience managing a portfolio.
• Demonstrated experience designing and executing marketing, communications and public relations activities, including press releases, presentations and negotiations.
• Experience developing and managing budgets and overseeing print materials and publications.
• Internal candidates must show On Track and often Exhibits in their last three appraisals.

Required skills

• Project management, planning and execution of marketing activities.
• People leadership, development and team management.
• Strong oral and written communication and ability to manage multiple projects at once.