Director of Sales & Marketing

About the role

The Director of Sales & Marketing will lead the commercial launch of JOIA Rose Hall Luxury Beach Front Resort in Montego Bay, Jamaica. Reporting to the commercial leadership of Iberostar Group, you will be responsible for positioning the new resort as the top choice for luxury travelers, elite consortia, and high‑end incentive groups.

Key responsibilities

• Build, mentor and lead the commercial team (Commercial Executive, Groups & Events Executive, Marketing Executive) to deliver a luxury‑focused sales engine.
• Own and execute the pre‑opening commercial strategy and launch playbook, securing base business, group blocks and initial trade pushes before the December 1st opening.
• Collaborate closely with Operations to ensure seamless service delivery and achieve prestigious affiliations such as AMEX FH&R.
• Develop and implement high‑margin revenue plans, targeting sustainable growth and top‑tier external recognition.
• Manage relationships with elite consortia, incentive groups and high‑value clients to drive bookings and brand loyalty.

Required profile

• Proven experience as a Director of Sales & Marketing or senior commercial leader in luxury hospitality.
• Demonstrated ability to launch new properties and build high‑performing teams.
• Strong strategic mindset with a focus on revenue generation and brand positioning.
• Excellent leadership, communication and stakeholder management skills.

Required skills