Manager / Senior Manager, Marketing Rx

About the role

Dr Reddy's is looking for an ambitious and energetic Manager / Senior Manager, Marketing Rx (Prescription) to help develop and execute marketing and product management strategies for assigned in-line generic prescription products. The role drives business growth, maximizes product performance and helps achieve revenue, profit and market share goals.

Key responsibilities

• Develop marketing strategy, analyze the external environment, market trends and customer behaviour, and forecast demand for new and existing products
• Provide inputs to Supply Chain for supply planning
• Lead product growth programmes with the sales team to meet revenue, profit and market share targets for the assigned portfolio
• Drive product management after launch: track sales performance, forecast demand, allocate inventory and adjust production and pricing
• Carry out secondary research on products, customers and competitors, therapeutic risks and opportunities, and monitor FDA, industry and competitor developments, producing data-driven reports
• Review product pricing against market pricing and recent price changes, and adjust prices with other groups to ensure viable, profitable pricing

Required profile

• Bachelor's degree; MBA preferred
• Minimum 7 years of pharmaceutical experience in product management and business analytics
• Understanding of generic pharmaceutical market dynamics, contracts, customers and pricing
• Excellent written and verbal communication, organization and interpersonal skills
• Decision-making and negotiation skills

Required skills

• MS Office Suite
• Analytical and problem-solving skills