Marketing Associate

About the role

Bert's Auto Parts is looking for a Marketing Associate to join its team and help craft and run integrated marketing initiatives that support the company's business objectives. The role covers campaigns from concept to completion, working with internal stakeholders and external partners to deliver consistent, high-quality results.

Key responsibilities

• Assist with annual marketing plans and promotional calendars, and independently plan and run campaigns from briefing to completion, managing timelines and budgets and monitoring performance.
• Maintain brand consistency and create and coordinate creative concepts, advertising materials, photography, videography and digital content, supporting paid and organic digital initiatives.
• Manage multiple projects, coordinate agencies, suppliers and service providers, and oversee production schedules and quality.
• Plan and run promotions, seminars, sponsorships, product launches and activations.
• Track marketing KPIs and spend, prepare monthly and post-campaign reports, and coordinate customer surveys, database collection and mystery shopping.
• Process approved invoices, maintain marketing merchandise, records and digital assets, and monitor competitors and trends to suggest improvements.

Required profile

• Bachelor's degree in Marketing, Integrated Marketing Communication, Business Administration or a related field.
• Three to five years of progressive marketing experience, including campaign execution.
• Ability to coordinate projects, suppliers and content production with limited supervision.
• May need to travel within the Kingston Metropolitan Area and work beyond normal hours, including some weekends.

Required skills

• Strong project management, organization and time management.
• Excellent written, verbal, presentation and report-writing skills.
• Proficiency in Microsoft Word, Excel and PowerPoint.
• Digital marketing, analytics and project-management platforms are an asset.