Senior SEO Specialist

About the role

We are looking for a results‑driven Senior SEO Specialist to lead organic growth initiatives for our client in Latin America. You will own end‑to‑end SEO projects, from technical audits to content strategy, ensuring measurable business impact.

Key responsibilities

• Conduct comprehensive SEO audits and develop actionable improvement plans.
• Perform keyword research and design content strategies aligned with search intent.
• Implement on‑page SEO best practices, including meta tags, headers, internal linking, and content optimization.
• Manage technical SEO tasks such as site speed, structured data, schema markup, XML sitemaps, redirects, crawlability, and indexing.
• Develop and execute local SEO tactics, including Google Business Profile optimization and citation management.
• Plan and run link‑building campaigns, handling outreach and backlink analysis.
• Leverage AI tools (e.g., ChatGPT, Gemini) to enhance SEO workflows and content ideation.
• Monitor performance using Google Analytics, Google Search Console, Semrush, Ahrefs, and report insights to stakeholders.

Required profile

• 5+ years of hands‑on SEO experience with proven traffic and ranking growth.
• Strong technical SEO knowledge and on‑page optimization expertise.
• Experience in local SEO and link‑building strategies.
• Ability to work independently and collaborate across teams.

Required skills

• Google Analytics
• Google Search Console
• Semrush
• Ahrefs
• Screaming Frog
• Structured data & schema markup
• XML sitemaps
• Redirects, crawlability, indexing
• Site speed optimization
• AI tools (ChatGPT, Gemini)