Digital Marketing Specialist

About the role

Ezy Advertising Management Limited (Ezy Ad) is a digital marketing agency that helps businesses and brands increase their online awareness and visibility. The Digital Marketing Specialist supports the planning, execution and optimisation of online marketing campaigns for a diverse client portfolio. This is a contract, hybrid role based in Kingston, Jamaica, combining on-site collaboration with work-from-home flexibility.

Key responsibilities

• Manage social media channels and develop content and campaign strategies
• Monitor web and social analytics and adjust campaigns based on performance data
• Collaborate with internal teams and clients, prepare reports and recommend improvements to increase engagement, leads and conversions

Required profile

• Strong digital and online marketing skills, with experience executing multi-channel campaigns
• Excellent communication skills for working with clients and team members
• Organised and detail-oriented, able to manage several client projects and deadlines
• A relevant certification or diploma in Marketing, Communications or a related field is beneficial; equivalent practical experience is valued

Required skills

• Social media marketing, including content scheduling, community engagement and platform-specific best practices
• Web analytics tools to track performance and generate insights
• Preferred: familiarity with SEO, SEM, email marketing and basic content creation
• Preferred: experience with Meta Business Suite, Google Ads and Google Analytics