Digital Advertising Specialist

About the role

Digita Global Marketing Ltd. (DGM), a full-service creative, advertising and marketing agency based in Kingston, Jamaica, is looking for an experienced Digital Advertising Specialist. The role sits within the marketing function and involves managing paid digital campaigns, tracking performance and supporting business objectives.

Key responsibilities

• Continuously measure and optimise campaign performance, set benchmarks and recommend further tests
• Develop marketing strategies and plans to support business objectives
• Prepare paid advertising performance reports and track ad spend and conversions
• Provide ongoing campaign management to ensure optimal performance and delivery
• Compose, launch and optimise social advertising campaigns using Facebook Ads Manager, Google Ads and other tools
• Develop and analyse objective-based, data-driven digital ad campaigns
• Run A/B testing to improve ad performance
• Other duties assigned by the Marketing Manager

Required profile

• Bachelor's degree in Marketing or a related field
• At least 2 years of experience in marketing, digital advertising or a similar industry

Required skills

• Experience with email marketing software and ad platforms such as Google Ads and Facebook Business Suite
• Paid-per-click experience with a paid advertising platform