Route Sales Lead (St. Catherine, Clarendon & Manchester)

About the role

Digicel is looking for a Route Sales Lead to oversee and support all sales outlets and partners along assigned routes in St. Catherine, Clarendon and Manchester. Working closely with the Parish Sales Manager, the incumbent drives sales performance, optimizes channel operations and ensures retail and distribution partners meet company standards. The role covers recharge points, retail stores and trade partners.

Key responsibilities

• Manage and optimize the channels along the assigned routes and develop recharge POS, retail stores and grey market channels to build a balanced channel footprint.
• Audit sales channels regularly with the Fulcrum App against the Quality Assurance checklist, Mystery Shopper Audit and TNPS survey, and prepare channels for monthly audits.
• Lead daily sales huddles, coach the team on the Digicel 4D Sales & Service Approach, product knowledge, promotions and upselling, and motivate channel teams to exceed targets.
• Update the Device Tracker and SIM Tracker daily, escalate channel issues through the Fulcrum App and monitor channel performance.
• Analyze parish-level sales and operational data with the Parish Sales Manager and Operational Lead to recommend route optimization strategies.
• Build relationships with channel partners, help them run localized promotions and act as a trusted point of contact.
• Partner with Trade Marketing and Marketing teams to keep branding, signage and in-store assets up to date, and execute parish-level promotions and capture promotion results in the Promotions Calendar Tracker.
• Maintain compliance with company policies and health and safety requirements.

Required profile

• Sales certification in sales or a related field.
• Strong sales background with at least 3-4 years of proven track record of meeting or exceeding targets.
• Ability to work independently and in a team environment.
• Strong analytical and problem-solving skills.