Route Sales Lead (St. Catherine, Clarendon & Manchester)

About the role

Digicel is looking for a Route Sales Lead to oversee and support all sales outlets and partners along assigned routes in St. Catherine, Clarendon and Manchester. Working closely with the Parish Sales Manager, the incumbent drives sales performance, optimizes channel operations and ensures retail and distribution partners meet company standards. The role covers recharge points, retail stores and trade partners.

Key responsibilities

• Manage and optimize channels along the assigned routes, including recharge POS, retail stores and grey market, and audit them regularly with the Fulcrum App against the Quality Assurance checklist, Mystery Shopper Audit and TNPS survey.
• Drive sales performance to meet targets and collaborate with the Parish Sales Manager on sales strategies to grow parish market share.
• Lead daily sales huddles, coach the team on the Digicel 4D Sales & Service Approach, product knowledge, promotions and upselling, and build a high-performance sales culture.
• Update the Device Tracker and SIM Tracker daily, escalate channel issues through the Fulcrum App and monitor channel performance.
• Analyze parish-level sales and operational data with the Parish Sales Manager and Operational Lead, recommend route optimization and strengthen the retail, recharge POS and grey market footprint.
• Cultivate relationships with channel partners, influence them to run localized promotions and act as a trusted point of contact.
• Work with Trade Marketing and Marketing teams on parish-level branding, keeping promotional materials and signage up to date.
• Execute parish promotions, capture customer feedback in the Promotions Calendar Tracker and report on promotional performance.
• Maintain compliance with company policies and health and safety requirements.

Required profile

• Sales certification in sales or a related field.
• Strong sales background with at least 3-4 years of proven track record of meeting or exceeding targets.
• Ability to work independently and in a team environment.
• Strong analytical and problem-solving skills.